Woofo Empawrium is an Aotearoa-based studio started by two greyhound owners who couldn't find what they were looking for. Our martingale collars are designed right here in New Zealand, with unique patterns made for dogs who like to stand out.

Our rope leads are a different story: every single one is handcrafted by us using traditional rope splicing techniques from the sailing industry, giving you a lead that's lightweight, incredibly strong, and built to last.

More recently, we've begun designing our ropes with greater intention, studying texture, colour, and form drawn from nature and memory, and translating these observations into rope design.