It started with us adopting our first greyhound from Greyhound As Pets New Zealand, Zephyr; who being a sighthound needed a martingale collar. Upon being introduced to these wide collars, the graphic designer in me saw a canvas with the potential to showcase some unique designs. From there I immediately started to source fabrics with unique patterns, while I began to design some on my own.

It was with a simple wish to make every dog look stylish and unique that I started Woofo Empawrium to design and produce martingale collars.

Upon getting our first greyhound it took me about 2 days to become infuriated with the leash we had—and another week to realize there weren’t any better options out there. So, I decided to make my own.

What started as a simple solution quickly became a pursuit of the perfect leash. My goal was to create a durable, comfortable, and functional leash that actually worked in real-life situations. I'm happy with what I've created—and I hope you’ll feel the same once you give it a go!